Dear readers,

Welcome to the New Standard webshop! My name is Renée Sanders and I am the owner of New Standard.

What began as a dream years ago is now a reality: my own make-up brand. My products must inspire you to create, be leading and on-trend. Dare to create, dare to be the New Standard.

Make-up is my passion and greatest love. By creating and producing the best products, I hope to give everyone a piece of my passion. Every product is made with care and precision, so that you as a customer can enjoy it for a long time.  


“Dare to create, dare to be the New Standard”